A New Chapter: Pel Electric Fencing Becomes Speedrite – Same Quality, New Look

For over 30 years, Stradbally has proudly supplied Pel electric fencing products to Irish farmers, landowners, and rural communities. Pel has earned a reputation for reliability, durability, and performance – values that align perfectly with the needs of Irish agriculture.

As part of a global brand alignment, Datamars is transitioning the Pel brand to Speedrite – bringing you the same trusted quality with even more innovation. This isn’t the end – it’s the start of something better.

Introducing Speedrite: The Same Trusted Technology, Just a New Name

Speedrite is not a replacement in terms of quality or functionality – it is the same product you’ve come to trust, simply under a new brand and colour. Manufactured to the same high standards, Speedrite energisers and fencing accessories offer identical performance, reliability, and compatibility with your existing setup.

Here’s what you can expect:

✅ Same internal components and engineering – no change in quality or effectiveness.

✅ Same support and warranty – backed by Datamars and Stradbally’s commitment to service.

✅ Same compatibility – Speedrite products work seamlessly with your current fencing systems.

✅ New branding, same heritage – Speedrite is a globally recognised name in electric fencing, trusted by farmers worldwide.

Why the Change?

This transition allows Datamars to unify its fencing brands globally, streamlining innovation, support, and product development. Speedrite is already a leading name in electric fencing across New Zealand, Australia, and beyond – and now Irish customers will benefit from this global expertise.

What Should You Do?

Nothing changes for you except the name. Stradbally will continue to stock and support the full Speedrite range, ensuring a smooth transition and continued access to the products you rely on.

If you have any questions or want to learn more about Speedrite, Stradbally’s team is here to help.